When crafting your pitch deck for investors, intellectual property (IP) shouldn’t take a back seat.

📌 What is a pitch deck?

A startup pitch deck is the standard document used by startups to present their case to investors.

It’s not an exaggeration to say that a pitch deck can make or break your company attarctiveness for an investor.

📍 The Investor deck should achieve three things:

1. It needs to tell your company story.
2. It needs to convince the investor that they can make money with this.
3. It needs to do that in under 4 minutes.

📍 What to include in a pitch deck?

First things first, a typical standard pitch deck outline would look like this:

1. Problem
2. Solution
3. Business Model
4. Competition
5. Founding Team
6. Marketing Plan
7. Fundraising

📌 Where does intellectual property (IP) feature in a pitch deck?

Investors want to see your innovation secured.

Investors are eager to listen that you own IP.

Here’s what should be a priority:

1️⃣ Patents & Innovations: Highlight patents or pending patents that protect your unique technology or product. It shows the market differentiation and your commitment to innovation.

2️⃣ Trademark Assets: Emphasize registered trademarks, showcasing brand value and consumer recognition.

3️⃣ Trade Secrets: Confidential information or trade secrets play a crucial role.
Share insights on how you safeguard critical aspects of your business operations.

4️⃣ Copyrights: If applicable, mention copyrighted content, such as software, creative works, or content. It underlines your dedication to content protection.


📍 Make sure to mention any intellectual property rights you own when describing your current BUSINESS MODEL strategy within your pitch deck.

📍 Do not forget to mention your intellectual property also in your VISION when highlighting how you intend to ensure future business growth via a well-crafted IP Strategy.

📍 A robust IP strategy in your pitch deck not only mitigates risk but also elevates your startup’s value proposition.

Stand out by showcasing your IP assets confidently!

**Article originalement paru sur LinkedIN

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